AGOLDE

MADAZI led AGOLDE’s first regional activation in Dubai, introducing the brand to the Middle East through a highly curated, relationship-driven experience. Working closely with AGOLDE’s international team, we managed the full guest strategy, event logistics, and bespoke gifting - bringing together clients, press, influencers, and fashion industry figures in an intimate setting at Tasca, Mandarin Oriental. The evening was designed to reflect AGOLDE’s global positioning while ensuring local relevance, creating an elevated social environment that allowed the collection to be explored organically.

Serenity by Sisley Paris

MADAZI shaped the brand’s communication strategy before developing the full visual identity, producing all brand collateral including packaging, menus, business cards, and bags. The team then led the launch event, hosting guests for a curated spa experience with mini treatments throughout the space, and continued to manage PR post-launch through targeted influencer and press engagement.

Kumo

MADAZI manages Kumo’s ongoing PR and communications, reinforcing the brand’s presence within the regional Japanese dining scene. Through targeted media relations and carefully selected influencer and community engagement, MADAZI drives sustained social and digital exposure. The approach prioritizes long-term visibility over momentary attention, strengthening awareness without compromising authenticity.

Alfa Romeo

MADAZI partnered with Gargash to lead paid influencer campaigns for Alfa Romeo in the UAE, driving high-impact visibility while maintaining strict brand alignment. The team worked with a targeted list of automotive and lifestyle creators, overseeing briefing, approvals, and content direction to ensure consistency with Alfa Romeo’s global guidelines. The campaign generated over 5 million views, reinforcing the brand’s presence across key social platforms with controlled exposure.

Tarek Dada

MADAZI supports Tarek Dada’s global presence through a highly selective approach to PR, brand positioning, and narrative development. The scope includes securing exclusive coverage across leading international design publications, alongside consultancy on digital identity, website development, and visual direction. Guided by a personalized, relationship-led approach, the work ensures a cohesive narrative that reflects Tarek Dada’s way of working.

Citizens Of Humanity

MADAZI led Citizens of Humanity’s first regional activation in Dubai, introducing the brand to the Middle East through a highly curated, relationship-driven experience. Working closely with the brand’s international team, MADAZI managed the full guest strategy, event logistics, and personalized gifting, bringing together clients, press, influencers, and fashion industry figures in an intimate setting at Tasca, Mandarin Oriental. The evening reflected the brand’s global positioning while ensuring local relevance, creating an elevated social environment in which the collection was explored organically.

ENTA

MADAZI supported ENTA’s market entry by shaping its public introduction and positioning the brand as a lifestyle-driven real estate offering. The team curated and managed the full guest list while overseeing media relations, securing coverage across business, lifestyle, and real estate platforms. MADAZI also managed influencer and press attendance at the launch event, ensuring a controlled and well-aligned debut.

SALT x Chef Akmal

MADAZI managed the launch of SALT at the Museum of the Future in collaboration with Michelin-starred Chef Akmal Anuar. The scope included event execution, curated guest list management, and influencer and media engagement, supporting the brand through its launch phase with reviews and coverage that drove visibility and community interest around the new location and special menu.

Beauty Omelette

MADAZI led Beauty Omelette’s UAE market entry through PR, brand support, and community engagement, supporting the brand’s introduction to the local market. The scope included development of key brand assets including the catalogue and lookbook, influencer gifting to drive organic social visibility, and targeted media coverage and product placements. This was complemented by a cross-collaborative event with Synkro at SIRO Hotel, engaging influential women under the umbrella of wellness.

Meat the Fish

MADAZI was appointed to launch Meat The Fish in Dubai through a community-driven PR approach, introducing the brand to the local market. The team engaged a targeted network of influencers, creatives, and industry figures, driving organic visibility across Instagram and TikTok. This was supported by lifestyle and hospitality coverage across magazines and digital platforms, alongside creator-led content introducing Meat The Fish’s Beirut-born concept to the local audience.

Amaar Jewels

MADAZI was appointed to lead the rebranding of Amaar Jewels followed by a holistic communications strategy. The engagement began with refining the brand’s visual identity and digital presence, including logo refinement and website design, before transitioning into PR and media outreach once the foundations were established. MADAZI supported visibility through influencer gifting, curated in-store clienteling events, and press product placements.

Eleven Green

MADAZI was appointed by Eleven Green to lead PR and experiential activations, overseeing the brand’s collaborations, activations, and overall brand uplift. The scope included securing targeted media coverage, managing award submissions, and coordinating influencer reviews. MADAZI also led the “Level 11 by Eleven Green” activation at Sole DXB, overseeing the design and development of the booth, merchandise, and packaging.

Burgers & Hoodies

MADAZI supported Burgers & Hoodies through experiential activations and integrated communications. The scope included leading a Valentine’s Day activation at Dubai Design District (d3), overseeing the design and execution of the pop-up and branded collateral. MADAZI also managed monthly newsletters distributed to a curated database of clients, press, and influential figures.

The Backburner

MADAZI led the launch of The Backburner at ABC Dbayeh, managing a targeted guest list of influencers, KOLs, and creatives. The Beirut-based team led the invitation process and hosted guests at the launch, ensuring a well-attended opening. MADAZI also produced the launch imagery and issued the press release announcing the opening, supporting early visibility and coverage around the new location.

One Life

MADAZI managed One Life’s PR and communications, securing consistent coverage across leading hospitality and lifestyle publications. The team secured multiple award wins as well as extended the scope into the redesign and development of One Life’s website, delivering a clear, user-friendly digital platform that reflected the brand’s tone and supported the customer journey.

Autonomie

MADAZI was appointed to handle Autonomie’s PR, securing coverage across leading fashion and lifestyle publications. Alongside press efforts, the team hosted an intimate afternoon at Villa Aumeidan, overseeing end-to-end event execution and the full guest experience. The gathering brought together a curated group of industry influentials and friends of the brand, with MADAZI managing all event elements, including furniture, catering, valet, drinks, and on-site logistics.

UKIYO STUDIO

MADAZI led the launch of Ukiyo Studio in Dubai and managed the guestlist. The team managed invitations and guest selection, bringing together photographers, creatives, and press to introduce the studio as a shoot-ready space and bring the local creative community together.